Vredestein is to further expand its market presence in Italy by joining Fintyre’s distribution network. This partnership will give Vredestein access to a larger Italian retail network and offers an exclusive distribution channel. Also, its soft franchise retail concept Centro Sicurezza Vredestein will benefit from better availability in terms of delivery times from multiple stock.
The exclusive partnership with Fintyre is expected to provide a strong boost to the growth of the Vredestein brand in Italy, especially in the premium applications and winter segments.
June 20, 2016