Bridgestone celebrates 100 years of Firestone in Australia

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Bridgestone-­owned tire brand Firestone is this year celebrating a centenary of supplying Australian drivers with its products. Australians have been driving on Firestone tires since August 1915 when the manufacturer – the Firestone Tyre and Rubber Company – was just 15 years old. Bridgestone Corporation went on to acquire the USA-­based company in 1988.

Bridgestone Australia MD, Andrew Moffatt, said Firestone’s maintained presence in Australia for the last 100 years is a great achievement for the brand: “We’re very proud to have Firestone, a trusted tire brand which has now been in Australia for a century.

“Firestone products are designed to deliver superior handling and a quiet and comfortable ride, while also offering better value. They’re great all-round tires and the fact they’ve been part of the Australian market for 100 years is a testament.”

September 2, 2015

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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