Apollo Tyres acquires reifon.com tire dealer platform

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Apollo Tyres has taken over reifen.com GmbH, one of the leading tire dealers in Germany, with 37 branches nationwide. The acquisition is part of Apollo’s strategy to expand its retail network in the European market.

Mathias Heimann, CEO of Apollo Vredestein, said, “The integration within our company allows us to very clearly enhance our presence with regard to end customers, creating a significant competitive advantage. We are convinced that all our recent trade partners will benefit from increased brand awareness for Vredestein.

“Moreover, the need for consultation with end consumers is growing. This is not only due to the new tire pressure monitoring systems; the selection of products, in particular, has also become very complex. We can meet this high demand for advice even better in cooperation with reifen.com.”

In addition, the company aims to optimize its logistics concept. This will be achieved through measures such as the optimization of delivery times, allowing storage capacity to be decreased and higher margins to be realized at all stages.

November 25, 2015

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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