The tire industry’s premier event opens next month

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Tire Technology Expo is just over a month away, with the show due to open at the Hannover Messe, March 21-23, 2023. The event is set to be of greater importance than ever, featuring over 220 exhibitors; a dedicated conference with more than 130 speakers; a series of intensive, accredited short courses; and an international awards ceremony celebrating excellence across the industry.

The latest innovations designed to improve tire manufacturing efficiency, sustainability and quality will be on display throughout the exhibition hall. Early exhibitor highlights include a new drive for rubber machines that offers reduced CO2 emissions; an automatic small chemicals bag delivery solution; the state-of-the-art in tire x-ray image analysis; a method to simulate ozone’s impact on tire lettering, sidewalls and within tread patterns; a tire efficiency tester for determining the energy efficiency and rolling resistance of a tire; and an indoor testing machine that incorporates a real-road surface test drum. (See Tire Technology International’s exclusive preview, here.)

The best new technologies will also be recognized at the Tire Technology International Awards for Innovation and Excellence, during a live ceremony in the exhibition hall on Tuesday, March 21. The awards, which are the world’s biggest celebration of endeavor in the field of tire development and manufacturing, include a host of brand new categories for this year, in recognition of the growing scope of technical achievement across the industry. Just like the exhibition, the awards ceremony is completely free to attend.


With more than 130 speakers, the tire manufacturing sector’s leading conference (rates apply) draws together experts from across the globe. Key presenters this year include Zuzanna Andrzejewska, material specialist, Apollo Tyres; Dubravko Dolic, head of applied analytics and AI at Continental Tires; Frederic Biesse, senior fellow of tire physics and performance modelization at Michelin, where he is responsible for tire development for passenger and light truck original equipment worldwide; and Dalia Broggi, project manager at the European Commission Joint Research Centre.

The conference is divided into 17 specialist streams across a full three days, with specific sessions dedicated to advanced tire analysis using the latest modeling, testing and simulation methods; improvements in the science of rubber compounding; machine learning and AI, connected tires, sensors and RFID; and IoT, digitalization, automation and Industry 4.0, as well as a global outlook highlighting key trends. Reserve your place, now.


The conference is held in conjunction with a series of highly focused short courses, including the University of Akron 52nd Tire Mechanics (which takes place over four days, beginning on Monday, March 20, the day before the expo opens); Tire Reinforcing Materials and Validation Methods; Tire Modeling and Simulation; and a course on RFID implementation, in collaboration with the RAIN Alliance. (Short course attendees can receive a discount if they first register for a conference pass.)

At the University of Akron 52nd Tire Mechanics Short Course (March 20-23), participants will gain an in-depth knowledge of the latest developments in tire engineering from esteemed academics alongside speakers from Goodyear Tire and Rubber Company and the Goodyear Innovation Center in Luxembourg.

The Tire Modeling and Simulation Short Course (March 20-22) covers computer modeling of tires within a full vehicle system. Aimed particularly at vehicle dynamics engineers and researchers, it is useful for engineering managers wanting to understand existing tire modeling activity and its challenges, or successfully implement new tire simulation processes. Tutors include experts from General Motors, Calspan Corporation and Jaguar Land Rover.

The Tire Reinforcing Materials and Validation Methods Short Course (March 20) covers material static and fatigue testing, the application of steel cord, rayon applications, PA and PET applications and more.

Finally, a special RAIN Alliance masterclass on RFID in tires, aimed at engineers, technicians and technical leaders responsible for making their companies ready to equip tires with sustainable RFID tags, takes place twice – on March 21 and 22. Experts will teach best practices to efficiently embed RFID tags in tires and how this can enable identification of tires from cradle to grave and build connected services.

Please visit for the full exhibitor list, conference program and short courses schedule, and to register for your free exhibition entry pass.

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With over 20 years experience in editorial management and content creation for multiple, market-leading titles at UKi Media & Events (publisher of Tire Technology International), one of the UK's fastest growing publishing companies, Anthony has written articles and news covering everything from aircraft, airports and cars, to cruise ships, trains, trucks and tires!

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