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Research & Development

Next-gen tire R&D underway as Hyundai and Michelin strengthen partnership

Zahra AwanBy Zahra Awan27th November 20252 Mins Read
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(In the middle, from left) Yongsuk Shin, Vice President and Head of Genesis Engineering Design Center at Hyundai Motor Group, and Georges Levy, Executive Vice President and Head of Asia Pacific Automotive Original Equipment at Michelin, with other participants standing in the background during the MOU signing ceremony.
Yongsuk Shin, vice president and head of the Genesis Engineering Design Center at Hyundai Motor Group (center left) and Georges Levy, executive vice president and head of Asia Pacific automotive original equipment at Michelin (center right) at the MoU signing ceremony

Hyundai Motor Group has signed a third memorandum of understanding (MoU) with Michelin to accelerate tire technology innovations that will lead the future mobility market. This agreement continues the partnership established through MoUs signed in 2017 and 2022. The collaboration aims to address the evolving demands of electric and autonomous vehicles, including high load capacity, driving performance and environmental sustainability.

Under the three-year partnership, the two companies will collaborate on joint R&D for extremely low rolling resistance tires to improve fuel efficiency, and high-performance tires to enhance handling and safety. The partnership will also focus on advancing tire technology for premium EVs, which require cutting-edge solutions for performance, safety and extended range. The companies will also develop a virtual tire development system for off-road applications and advance SmartGrip technology to improve braking performance and overall efficiency.

“Through the third phase of technological collaboration with Michelin, we expect to achieve tire technology innovations that will lead the future mobility market,” said Yongsuk Shin, vice president and head of the Genesis Engineering Design Center at Hyundai Motor Group. “By leveraging the specialized capabilities of both companies in mobility and tire technologies, we will utilize advanced solutions.”

In related news, Hankook Tire and Rotoboost collaborate on turquoise-hydrogen-based carbon materials

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