GRI launches Earth Series radial agriculture tires

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Sri Lanka-based tire manufacturer GRI has launched its new Green XLR Earth Series of radial agricultural tires. It is claimed to be one of the world’s first sustainable tire series for the agricultural sector.

Produced using 37.5% sustainable materials, the tire maker’s latest product has been designed to protect the environment while offering high performance and productivity for agricultural vehicles. To reduce its carbon footprint, the Green XLR Earth Series contains a high percentage of recycled carbon black and a renewable and sustainable soybean oil that ensures the natural rubber within the tire maintains more of its original qualities for enhanced performance. Other materials such as a next-generation HD silica also help improve tire performance.

GRI has also utilized reclaimed rubber sourced from end-of-life tires through a green recycling process to enhance the product line’s sustainable attributes and minimize its carbon footprint.

“Innovation is in our DNA. Sustainability is in our soul,” commented Prabhash Subasinghe, managing director of GRI. “True to our vision to move humanity toward making a positive impact on the planet, we believe that this trailblazing launch of one of the world’s first Earth-friendly tires will open a new era of high-grade agriculture tires. It will set the stage for game-changer innovations that focus on reducing carbon emissions and greenhouse gases. The Green XLR Earth Series will help sustain our Earth for future generations, scaling new heights to positively impact climate change. It will also enable farmers to do what they do best – planting, harvesting and providing food while nurturing the Earth.”

“Providing farmers with the ability to do what is important for their farm productivity and yield, while also presenting them with a unique opportunity to do what is best for the environment, was an emerging need that required urgent addressing,” said Dr Mahesha Ranasoma, chief executive officer of GRI. “As a sustainability-driven organization, GRI is positioned well to serve this need, as we drive green initiatives through a unique value chain presented through our hallmark Green X Circle. We are happy to have listened to that need and possess the capability to address it effectively through the launch of the Green XLR Earth Series. We are confident that we will be able to reaffirm our continued commitment to sustainable tire manufacturing as well as Earth-friendly tires for the benefit of our entire global ecosystem.”

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After spending six years working as a mechanic for various motorsport and high-end performance car companies, Callum joined UKi Media & Events in February 2020 as an assistant editor. In this role he uses his vast practical knowledge and passion for automotive to produce informative news pieces for multiple vehicle-related sectors. Currently, he is responsible for content across UKi Media & Events' portfolio of websites while also writing for the company's print titles.

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