Tire Technology International
  • News
    • A-D
      • Appointments
      • Apps
      • Awards
      • Business
      • Certification
      • Components
      • Corporate Social Responsibility
      • Data management
      • Design
      • Distribution
    • E-N
      • Education
      • Factory logistics
      • Headquarters
      • Industry 4.0
      • Investments
      • Machine Vision & Inspection
      • Manufacturing Facilities
      • Materials
      • New tires
    • O-S
      • OE Fitments
      • Partnerships
      • People
      • Regulations
      • Research & Development
      • Retreading
      • Sales facilities
      • Show News
    • S-Z
      • Simulation
      • Sustainability
      • Testing & Analysis
      • Tire Building
      • Tire handling
      • Tire Modeling & Digital Tools
      • Tire Recycling
      • TPMS & Electronics
  • Features
  • Online Magazines
    • July 2023
    • March 2023
    • Annual Showcase 2022
    • November 2022
    • October 2022
    • 年国际轮胎技术年刊
    • Archive Issues
    • Subscribe Free!
  • Opinion
  • Videos
  • Supplier Spotlight
  • Events
LinkedIn Facebook Twitter
  • Automotive Interiors
  • Automotive Testing
  • Autonomous Vehicle
  • Automotive Powertrain
  • Professional Motorsport
  • Media Pack
LinkedIn Facebook
Subscribe
Tire Technology International
  • News
      • Appointments
      • Apps
      • Awards
      • Business
      • Certification
      • Components
      • Corporate Social Responsibility
      • Data management
      • Design
      • Distribution
      • Education
      • Factory logistics
      • Headquarters
      • Industry 4.0
      • Investments
      • Machine Vision & Inspection
      • Manufacturing Facilities
      • Materials
      • New tires
      • OE Fitments
      • Partnerships
      • People
      • Regulations
      • Research & Development
      • Retreading
      • Sales facilities
      • Show News
      • Simulation
      • Sustainability
      • Testing & Analysis
      • Tire Building
      • Tire handling
      • Tire Modeling & Digital Tools
      • Tire Recycling
      • TPMS & Electronics
  • Features
  • Online Magazines
    1. March/April 2025
    2. November 2024
    3. Annual Showcase 2024
    4. October 2024
    5. July 2024
    6. March 2024
    7. 年国际轮胎技术年刊
    8. Subscribe Free!
    Featured
    28th April 2025

    In this Issue – March/April 2025

    Online Magazines By Web Team
    Recent

    In this Issue – March/April 2025

    28th April 2025

    In this Issue – November 2024

    11th December 2024

    In this Issue – Annual Showcase 2024

    21st November 2024
  • Opinion
  • Videos
  • Awards
    • Tire Technology International Awards 2025
    • 2024 Winners
    • 2023 Winners
    • 2022 Winners
    • 2020 Winners
    • Previous Winners
  • Supplier Spotlight
  • Events
LinkedIn Facebook
Subscribe
Tire Technology International
New tires

Bridgestone debuts 70% recycled and renewable demo tire

Zahra AwanBy Zahra Awan13th May 20253 Mins Read
Share LinkedIn Twitter Facebook Email
Bridgestone debuts 70% recycled demo tire and monitoring system.

Bridgestone Americas has debuted a demonstration commercial tire featuring 70% recycled and renewable materials.

The tire, which features 37% renewable and 33% recycled material, is the first commercially available tire to reach this level of sustainable materials, and is the company’s first waste-specific tire to earn International Sustainability & Carbon Certification (ISCC) PLUS certification, a globally recognized system that supports the transition to a circular economy and bioeconomy.

The tire debuted at the WasteExpo event in Las Vegas, Nevada. Bridgestone also presented its new Drive-Over System for fleets.

Sustainable tires

The 70% recycled and renewable demonstration tire is based on the Bridgestone M870, a high-scrub, all-position radial waste and recycling tire specifically designed for urban waste collection fleets. Using a mass balance approach – a chain of custody method used to trace the flow of alternative materials through complex value chains – the demonstration tire uses circular synthetic rubber, such as butadiene and halo butyl rubber, circular carbon black and natural rubber. The tire marks a notable step toward total circularity, Bridgestone said.

During the production process, the certified alternative materials are mixed with conventional materials, becoming indistinguishable over time.  Using this approach, Bridgestone says it can document and track the exact quantity of alternative materials, ensuring the quantity matches what is used at the start of production. A limited run of tires will be used on waste fleets later this month.

“The debut of this 70% recycled and renewable demonstration tire is not a glimpse into the future, but the reality of today,” said Steve Hoeft, president, commercial truck group, Bridgestone Americas. “With this tire, and the work done with our supply chain, we’ve created new opportunities with a proven product by meeting the rigorous standards set by the ISCC. This tire directly demonstrates how Bridgestone can help fleets achieve their sustainability goals now with expertly manufactured premium tires.”

Tire monitoring systems

The new Drive-Over System is an in-yard solution that uses uniquely designed plates to capture tread depth measurements. The technology is designed to provide fleets with a comprehensive look at each tire’s tread depth and alerts about irregular wear issues. With frequent data collection, the system is designed to enable fleets to make better-informed decisions related to maintenance and avoid premature or overdue tire removal.

In related news, Nexen Tire recently signed a long-term supply agreement with LD Carbon, a resource circulation and material recycling firm, for recovered carbon black (rCB) to boost the adoption of sustainable materials. Click here to read the full story

Share. Twitter LinkedIn Facebook Email
Previous ArticleVolkswagen chooses Vredestein winter tire as OE for Tiguan SUV
Next Article USTMA welcomes move to overturn EPA’s revised NESHAP rules

Related Posts

New tires

Michelin launches CrossClimate 3 range

22nd May 20252 Mins Read
New tires

New construction tire coming from Michelin

20th May 20253 Mins Read
Motorsport

Pirelli C6 compound debuts in Imola

19th May 20253 Mins Read
Latest News

Apollo Tyres expanding Vredestein bicycle tire availability in Europe

22nd May 2025

Michelin launches CrossClimate 3 range

22nd May 2025

New construction tire coming from Michelin

20th May 2025

Receive breaking stories and features in your inbox each week, for free


Enter your email address:


Supplier Spotlights
  • Eurofit Group
Getting in Touch
  • Contact Us
  • Meet The Editors
  • Download Media Pack
  • Free Weekly E-Newsletter
Our Social Channels
  • Facebook
  • LinkedIn
RELATED UKI TOPICS
  • Automotive Interiors
  • Automotive Testing
  • Autonomous Vehicle
  • Automotive Powertrain
  • Professional Motorsport
  • Media Pack
© 2025 UKi Media & Events a division of UKIP Media & Events Ltd
  • Terms and Conditions
  • Privacy Policy
  • Cookie Policy
  • Notice & Takedown Policy

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the ...
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

CookieDurationDescription
cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Necessary" category.
elementorneverThe website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time.

Advertisement

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

CookieDurationDescription
OAGEOsessionOpenX sets this cookie to avoid the repeated display of the same ad.
OAID1 yearCookie set to record whether the user has opted out of the collection of information by the AdsWizz Service Cookies.
test_cookie15 minutesdoubleclick.net sets this cookie to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE5 months 27 daysYouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
YSCsessionYoutube sets this cookie to track the views of embedded videos on Youtube pages.
yt-remote-connected-devicesneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-idneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt.innertube::nextIdneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requestsneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

CookieDurationDescription
CONSENT2 yearsYouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.
_ga1 year 1 month 4 daysGoogle Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*1 year 1 month 4 daysGoogle Analytics sets this cookie to store and count page views.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

CookieDurationDescription
__cf_bm30 minutesCloudflare set the cookie to support Cloudflare Bot Management.

SAVE & ACCEPT
Powered by