Apollo takes unique online approach with TBR range

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Apollo Tyres has made its debut in the truck and bus radial segment in Europe and has also become the first manufacturer to launch its TBR range exclusively online, with a new go-to-market approach.

Unique among tire manufacturers, products are exclusively available through an online platform – ApolloTyresDirect.com – directly from Apollo, where pricing is completely transparent, and there are no hidden costs or complicated deals. Stripped of all unnecessary ancillary expenses, customers (whether dealers, large or small fleets, or owner-operators) can choose the service they prefer, and only pay for what they need.

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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