ZC Rubber eyes future market expansion in Thailand

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Dealers and partners of ZC Rubber recently gathered in Bangkok, Thailand, for a distributor conference with a focus on improving the tire maker’s market share in the local region.

Ge Guorong, vice president of ZC Rubber, revealed that in 2017 the company’s sales revenue was up by approximately 22%. Furthermore, it has expanded its production capacity for truck and bus radial tires by 13.6% to 17.2 million units a year, and increased its capacity for passenger car and light truck tires by 20.7% to 32.5 million units, and production of two-wheel tires by 14.6% to 94.1 million.

“Our sales of TBR tires in 2017 hit a record ranking as one of the top global manufacturers and the 32.5 million PLT sales includes 11 million pcs China sales, ranking as number one in China. This is a great result for us, achieved thanks to the efforts of all members of the ZC family,” Guorong said.

The Thailand factory plays an important role in the company’s global market expansion, especially in improving its market share in Thailand with a production rate of 4.4 million PLT tires and 1.4 million TBR tires a year. In the coming year, ZC Thailand will continue to expand its product lines and add capacity.

Meanwhile ZC Rubber’s bike business revenue has increased to over US$30m and ZC Thailand began production of motorcycle tires at the end of 2017.

Guorong added, “Wholesales provide an express and low-cost value-added service and platform is more important than operation. For the retailers there will be a focus on providing customers with a better experience, simple choice and new technology. ZC Rubber will support local dealers in the market expansion process and in increasing sales profit in 2018, crafting a better future together.”

February 9, 2018

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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