Linglong commissions Safe-Run to provide intelligent production tech for Serbia plant

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Safe-Run competed with top suppliers, including well-known enterprises from Finland, South Korea and Japan to supply the production systems for Linglong’s new Serbian factory – and won the international bidding. It secured a bulk order for intelligent logistics solutions at a value of more than 700 million yuan (US$100m).

Safe-Run has long been a partner of Linglong, having provided intelligent automated production lines and a PCR uni-stage tire building machine for the company’s factory in Zhaoyuan, Shandong Province, as well as for the factories in Liuzhou, Guangxi Province, Jingmen, Hubei Province and Thailand. In total, the equipment and solutions provided to Linglong Tire are worth nearly 1.5 billion yuan (US$210m).

Safe-Run is also proactively involved in the Roadbot Tire Project in Abu Dhabi. Together with internationally renowned companies including Siemens and AB, it will build a world-class smart tire factory for Roadbot, and will be responsible for supplying equipment for the first phase of the project.  

Industrial internet of things, automation in logistics, intelligence, connected devices and real-time collection and intelligent analysis of system data will be implemented throughout raw material inventory, mixing, molding, curing, inspection and final product release. In addition, Safe-Run will provide Roadbot with a high-end, smart building machine and an energy-saving and environmentally friendly curing press.

Zhang Yuguang, sales director of Safe-Run, said, “In the next three to five years, Safe-Run will ride the wave of industrial IoT to expand its product portfolio from PCR building machines to a whole family of high-end PCR automatic building machines, TBR automatic four-drum building machines, and TBR and PCR hydraulic curing presses. 

“It will conduct a strategic cooperation with SK Group of South Korea to exploit advantages in business segments such as smart logistics and intelligent production, and develop competitive industry-smart logistics. 

“It will shift from a domestic market oriented approach to parallel development of both domestic and foreign markets, and participate in the development of the One Belt One Road market to turn the passive sales market into a creative and innovative market and boost market vitality. It is estimated that Safe-Run’s sales and profit growth rate will reach 30-40% on average in the next three to five years, and turnover will exceed RMB 1.7 billion by 2020.”

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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