Continental has celebrated the 20th anniversary of production at its tire plant in Camaçari in the metropolitan region of Salvador, Brazil. Since the plant opened in April 2006, the tire manufacturer has supplied South America with both original equipment and replacement tires for passenger and commercial vehicles. Over the past 20 years, the plant has produced around 136 million tires, with Continental investing approximately R$1.2bn (US$274m) over the last decade. Today, around 2,000 employees work at the site.
“Our 20-year journey in Camaçari is a story of continuous growth, operational excellence and the deep commitment of our people to this region. I would like to sincerely thank all our employees for their outstanding contribution as well as to our customers for their continued trust,” said Shander Basílio, plant manager of the Continental tire plant in Camaçari.
Rodrigo Bonilha, head of Continental Tires South America, added, “I would like to congratulate our manufacturing team in Camaçari on their 20th anniversary. The production facility is a key asset for our business in the region. By manufacturing premium tires locally, we ensure a reliable supply for the Brazilian market while securing valuable local jobs. This ‘in the market, for the market’ approach is fundamental to how we deliver consistent product quality and performance for customers and consumers.”
Today, the plant is an original equipment supplier to major automotive manufacturers such as General Motors, Volkswagen, Renault, Honda, Fiat and Mercedes-Benz.
With Continental’s sustainability roadmap as a guide, the plant continuously monitors energy use and manages it responsibly to maximize efficiency. It operates with 100% LED lighting and has implemented targeted technical optimizations, such as improved insulation on key machinery. These measures have generated annual energy savings, contributing to a total reduction of 10.4GWh in 2025, equivalent to roughly 5% of the plant’s yearly energy consumption.
“Looking ahead, we are dedicated to writing the next chapter of our plant’s success,” said Basílio.
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