Fresh from their Day 1 presentation at the Tire Technology Expo Conference in Hannover, Germany, Bridgestone’s head of end-of-life tire and circular economy, Marco Musaio, and Bridgestone Americas’ principal applied researcher for sustainability and circular economy, Marcela Castaño, talk Tire Technology International through the company’s path to circularity on a global level and the importance of mass balance.
Musaio explains, “Each market might have its peculiarity, which requires an ecosystem with a different pathway. Of course, there is knowledge sharing among projects, but nevertheless, there is a uniqueness that we need to tackle at regional level.”
Castaño adds, “In our journey to sustainability, we are highlighting the long-term vision and what we are doing to enable that ecosystem development. But we are also thinking on short-term solutions and tools that will enable us to do that. Mass balance is one of those tools.”
Watch the video to find out more!
It’s not too late to attend the event. Click here to register for your FREE pass to Tire Technology Expo 2026 or here to register for your Tire Technology Expo Conference pass. The event runs from March 3-5 at Deutsche Messe in Hannover, Germany
