Cooper participates in safe driving initiative for young people

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In conjunction with National Teen Driver Safety Week, and as part of its ‘tread wisely’ tire and driver safety program, Cooper Tires recently participated in the National Organizations for Youth Safety (NOYS) Youth Interactive Traffic Safety Lab. This initiative provided a hands-on learning experience on safe driving for over 100 participants from across the USA, and was held on October 17 near Washington DC, at the Rosecroft Raceway.

Cooper was represented by 20-year-old Mazda professional race car driver Tristan Nunez, who demonstrated tire safety tips for students including how to check tire pressure, tread depth and the overall condition of their tires.

“I often feel safer on the race track than I do driving around town because many drivers – especially younger ones – don’t always practice safe driving or care for their cars like they should,” Nunez said.

“Cooper and NOYS have teamed up for a great new program called ‘Tread Wisely’ that aims to educate youth and change behaviors when it comes to tire and driver safety. Many teens know nothing about tires or how to care for them even though their tires are the only thing connecting their vehicles to the road. I’m excited to spend the day with students at the lab to demonstrate tire safety firsthand and arm them with knowledge they can use.

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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