New Cooper mobile phone app encourages safety awareness

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Cooper Tire & Rubber Company has launched the new Tread Wisely mobile phone app, developed in partnership with the National Organizations for Youth Safety (NOYS).

Designed to promote tire and vehicle safety among teens and young adults, it features how-to videos and a number of other unique features.

The Tread Wisely app is free and available to download from the App Store (iOS) or Google Play Store (Android).

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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