Marisa Hever-Smith has been appointed the new managing director of Yokohama HPT, effective April 1 2024.
Currently CFO at the company, Hever-Smith has been with Yokohama since September 2022 and prior to that was finance director at Prometeon Tyre Group.
Her appointment comes as part of a transformation project to ensure Yokohama continues its growth in the UK, in both the PCR and TBR markets.
Peter Fairlie, current CEO of Yokohama, will remain within the company as a consultant to support the senior management team as they continue to strengthen the company’s position in the UK market.
Hever-Smith added: “I am delighted to be taking on this role and I look forward to building on the strong foundations that have been put in place. We have built an excellent team in the UK, and I know we have the ability, the products and the mind set to grow further within the UK market.”