Humberto Gomez named as new president of Yokohama Tire Mexico

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Humberto Gomez has been selected as the new president of Yokohama Tire Mexico (YTMX). He succeeds Gary Nash, who has 52 years of experience in the tire industry – including 19 years at Yokohama Tire Corporation – and is retiring on March 31. Gomez became YTMX president on January 1.

“What can you say about Gary Nash that hasn’t been said before? He’s a true legend: one of the most respected, knowledgeable and influential people in the industry. He embodies his favorite moto: ‘In order to be a salesman, you must first sell yourself. Integrity, plus confidence, plus friendship equals success. We wish him the best in his retirement, but we’ll certainly miss him,” said Shinichi Takimoto, CEO of Yokohama Tire Corporation.

Takimoto said Gomez, a 35-year industry veteran who came out of retirement in 2013 to work with Nash as YTMX’s director general, is poised to continue the stellar work of his good friend. “Gary’s obviously a tough act to follow, but if there is anyone in the industry who has the scope of knowledge, experience and utmost respect of his peers, it’s Humberto.”

Gomez, an industrial engineer from the National Autonomous University of Mexico, also holds a master’s degree in Engineering in Operations Research from the University of Toronto, Canada.

Gomez worked for three decades for Bridgestone, spending much of that time in Mexico, Venezuela, Costa Rica and Brazil, where he held several positions, including president of Bridgestone Latin America.

Gomez said, “It’s an honor to follow in Gary’s footsteps. He’s been an inspiration and we will continue to build Yokohama’s presence in Mexico with increased brand recognition and sales.”

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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