Apollo Tyres appoints new digital head

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Indian tire manufacturer Apollo Tyres has announced the appointment of Hizmy Hassen to the newly created position of chief digital officer. He will be based out of the company’s office in London, UK, and be responsible for leading the strategy and operations of Apollo Tyres’ digital projects.

Commenting on Hassen’s appointment, Neeraj Kanwar, vice chairman and managing director, Apollo Tyres, said, “With digitalization being a key focus area for the company, especially considering the challenges that we face today due to the global pandemic, we have created this position of chief digital officer. Hizmy, who comes with 30 years of rich experience, will be the ideal person to develop and execute the future architecture roadmap and evolve the IT delivery model, through partnerships with cross-functional leaders across Apollo Tyres.”

Hassen’s last assignment was with Coats PLC, prior to which, he was with Unilever. In over 20 years with Coats he worked across areas of supply chain, information technology and digital enablement. He led the digitization of Coats’s customer facing interactions, which laid the solid foundation for their sales growth and increased productivity.

Hassen also drove the set-up of ‘Factory 4.0’ and with his extensive experience in supply chain management, he created a truly integrated global supply chain with SAP (ERP system), as well as advanced supply chain management systems.

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Lawrence has been covering engineering subjects – with a focus on motorsport technology – since 2007 and has edited and contributed to a variety of international titles. Currently, he is responsible for content across UKI Media & Events' portfolio of websites while also writing for the company's print titles.

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