Alpha Technologies centralizes European customer care
Streamlining its European operations for faster response to customer needs, Alpha Technologies has announced that it is centralizing its customer service and parts-distribution activities in Heilbronn, Germany.
A new team of representatives – with fluency in eight different languages in all – has been assembled to provide immediate support to rubber manufacturers and processors across Europe. The move is part of a global rapid-response initiative that involves not only the European site, but also operations in Asia and North America. The program has already reduced new-equipment lead times by 30%.
Alpha will share the Heilbronn facility with its parent company, Dynisco, which manufactures and sells pressure and temperature measurement and control products for plastics extrusion and injection molding, as well as process control and general industrial applications. Alpha will close an older distribution center in Swindon, Wiltshire, in southern England. An existing team of three technicians will continue to provide technical support and calibration services to customers from new offices in nearby Oxford.
“We recognize that the vast majority of our customers are in continental Europe, and this move will allow us to serve them better than ever before,” explains Greg Clark, vice president, segment leader. “We are simplifying logistics management. All of this is good for Alpha Technologies, but it also is great for our customers, who can now expect more rapid response and more personal, focused regional service and support.”
Under the previous structure, products and components destined for continental Europe would be shipped first from the manufacturing plant in the USA to the UK. There they would be redirected to their final destination. The new model takes advantage of the global supply chain services of an international shipping company, which will provide air, ocean and ground transportation, customs clearance and direct delivery to the customer’s door, with all duty and delivery prepaid. A supply of frequently used spare parts will be maintained in Heilbronn.
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