Waste tires transformed into fashion accessories

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Since her brand’s beginning, Ergin has always adhered to the philosophy of sustainable fashion and uses industrial waste in her designs within that scope.

“I am very happy to co-operate with Brisa for the Mercedes Benz Fashion Week event because it’s a brand that recognizes the importance of sustainability,” said Ergin.

“I enjoyed transforming Brisa’s manufacturing waste into design objects and giving them a new purpose. I am confident the collection will be highly admired by fashion lovers who value the principles of sustainability.”

Brisa general manager, Hakan Bayman, commented, “In Brisa, not only do we endeavor to make sustainability an integral part of our business but we also try to promote the idea to both our stockholders and employees so they can apply it in their private lives.

“Recycling tires into fashion objects is an extraordinary new realm in increasing the awareness of sustainability. Tugba Ergin and the Brisa engineers are now working together in order to make use of waste generated during our manufacturing processes.”

March 26, 2015

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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