General Tire to embark upon promotional Europe tour

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To mark General Tire’s 100th birthday, it is embarking on a special promotion tour throughout Europe. The company will deliberately travel to places no one would expect the American tire brand to go. The tour organizers promise that no track is too strenuous for them and they want to overcome all limits. “Anywhere is possible” is their promise.

Ultimately, the team plans to visit everywhere from Norway’s North Cape to Sicily, Italy, and from Portugal’s coast with the Atlantic to the beach off the Black Sea in Bulgaria, together with their General Tire partners. This will enable them to introduce car drivers and tire dealers to the brand and its reliable high-tech tires, and also draw attention to the current products on offer.

March 26, 2015 

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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