Toyota selects Toyo Tire’s NanoEnergy for Prius models

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Toyota has selected Toyo Tire’s NanoEnergy rubber as original equipment for the new Prius, which went on sale in December 2015 in Japan. These tires will be fitted to the vehicle in Japan as well as in Europe, North America and other overseas markets where the new Prius is sold.

NanoEnergy is Toyo’s global fuel-efficient tire brand, which was developed using the company’s Nano Balance technology, a proprietary platform for designing rubber materials at the molecular-level. This original equipment tire is said to offer the high functionality and superior environmental performance demanded by the new Prius.

March 17, 2016

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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