SHOW LIVE: Advanced rubber solutions showcased at expo

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This is the first year that Trinseo has exhibited its wide range of rubber solutions at the show, including developments in its next-generation rubber portfolio. This provides new solutions to address multiple key tire properties, principally rolling resistance, wet and dry grip, improved abrasion resistance and good handling. Visitors to the stand are also learning about updates in the company’s neodymium BR (Nd-BR), which it is developing. Meanwhile, two of Trinseo’s key R&D leaders have presented recent findings in the development of functionalised synthetic rubber and high-cis polybutadiene rubber in conference presentations.

Trinseo’s global business director of synthetic rubber, Samer Al Jabi, is excited to be part of Tire Technology Expo, “Today, one of the most important trends we see come out of customer collaboration, and the market in general, is the need for more sustainable products,” he said. “Our development efforts are always in line with this market demand, especially in the field of sustainable transport. Tire Technology Expo is a great platform for us to showcase our R&D commitment to our customers. We are their partner in innovation, who designs and develops rubber technology to help them upgrade their lines of tires and address global trends and regulatory standards.”

Tire Technology Expo runs until Thursday, 18 February in Halls 19 & 20 at the Deutsche Messe, Hannover, Germany. For more information or to register for a free exhibition pass, go to

17 February 2016

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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