MRF introduces Cricket World Cup edition tire

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MRF has launched the ZSPORT special Cricket World Cup edition tire, designed to deliver high levels of performance. It will be produced in size 205/55 R15, making it availble for fitment on over 25 models of cars in the mid and premium segment, in India.

Arun Mammen, MD, MRF Limited said, “MRF is extremely proud about its long-term association with cricket and is excited about being a global partner of the ICC World Cup 2015. The launch of this unique product is just a testimony to our commitment to the game. This is a global first by MRF and we are confident that this product will connect instantly with cricket lovers.”

Meanwhile, cricketer Sachin Tendulkar commented, “I am delighted to be a part of this and it is really heart-warming to see the excitement around the Cricket World Cup. MRF through the years has always believed in nurturing talent for cricket and the ZSPORT World Cup Limited edition tire and initiatives such as Pace Tryouts are a strong tribute to MRF’s passion for the game.”

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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