The first branded Apollo Tyres retail outlet in Lebanon has been opened. Located in the Beqaa Governorate of Lebanon, the main road connecting Lebanon to Syria, the Apollo Zone has been opened in association with Saka Trading Co, one of Lebanon’s oldest and respected wholesalers and retailers of tires, batteries and car accessories.
The Apollo Zone follows a modern upmarket retail format for selling tires, ensuring ample visual appeal, comfort and convenience to customers and providing an opportunity to learn about the products’ applications and performance before making a purchase. The Apollo Zone bridges the gap between tires being a low involvement category product and the need for expert guidance, to enable customers to buy the right tires, suited to their vehicle, driving style and usage.
Commenting at the inauguration, Satish Sharma, president, Asia-Pacific, Middle East and Africa for Apollo Tyres, said, “The growing passenger vehicle segment of Lebanon, along with the entire Middle East region, has a lot of potential for us. The decade old partnership with Saka Traders has helped Apollo Tyres create a strong customer acknowledgement for our products. We would like to have a larger mind space with the customers in the 80,000 a month tire market in Lebanon. The Apollo Zone, that we have opened in Lebanon, will help us increase visibility for the Apollo brand, and will also result in a better and informed buying experience for the consumers.”
October 9, 2015