Apollo Tyres implements clean drinking water initiative

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Under its environment initiative, Apollo Tyres recently inaugurated a purified drinking water project for the community in Oragadam village, near the company’s manufacturing facility in Tamil Nadu, India.

The project was first established after a study indicated water quality concerns, incidence of water-borne diseases, and the sourcing of expensive drinking water from nearby villages by the Oragadam community. It will provide up to 1,000-liters/hour through a ten-stage filtration and treatment process.

Satish Sharma, president, Asia Pacific, Middle East and Africa, Apollo Tyres, said, “At Apollo Tyres, the enhancement of water availability as a resource features prominently in our strategy for environmental sustainability. This purified drinking water project for the community is our effort toward addressing the issue of shrinkage of potable water sources in vulnerable communities.

“Our internal findings also suggested that while drinking water is available in this region, the quality of that drinking water is a concern. We have piloted this program for communities around our manufacturing facility.”

The project will be run and managed by the local village Panchayat, while the implementing partner Waterlife is responsible for the maintenance of the equipment and machinery. The reverse osmosis-based purified water stations will provide clean drinking water to the local community and to other neighboring areas. The water provided will be of very high quality and at a very nominal price that is affordable to all.

March 10, 2016

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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