Tire Technology International
  • News
    • A-D
      • Appointments
      • Apps
      • Awards
      • Business
      • Certification
      • Components
      • Corporate Social Responsibility
      • Data management
      • Design
      • Distribution
    • E-N
      • Education
      • Factory logistics
      • Headquarters
      • Industry 4.0
      • Investments
      • Machine Vision & Inspection
      • Manufacturing Facilities
      • Materials
      • New tires
    • O-S
      • OE Fitments
      • Partnerships
      • People
      • Regulations
      • Research & Development
      • Retreading
      • Sales facilities
      • Show News
    • S-Z
      • Simulation
      • Sustainability
      • Testing & Analysis
      • Tire Building
      • Tire handling
      • Tire Modeling & Digital Tools
      • Tire Recycling
      • TPMS & Electronics
  • Features
  • Online Magazines
    • July 2023
    • March 2023
    • Annual Showcase 2022
    • November 2022
    • October 2022
    • 年国际轮胎技术年刊
    • Archive Issues
    • Subscribe Free!
  • Opinion
  • Videos
  • Supplier Spotlight
  • Events
LinkedIn Facebook Twitter
  • Automotive Interiors
  • Automotive Testing
  • Autonomous Vehicle
  • Automotive Powertrain
  • Professional Motorsport
  • Media Pack
LinkedIn Facebook
Subscribe
Tire Technology International
  • News
      • Appointments
      • Apps
      • Awards
      • Business
      • Certification
      • Components
      • Corporate Social Responsibility
      • Data management
      • Design
      • Distribution
      • Education
      • Factory logistics
      • Headquarters
      • Industry 4.0
      • Investments
      • Machine Vision & Inspection
      • Manufacturing Facilities
      • Materials
      • New tires
      • OE Fitments
      • Partnerships
      • People
      • Regulations
      • Research & Development
      • Retreading
      • Sales facilities
      • Show News
      • Simulation
      • Sustainability
      • Testing & Analysis
      • Tire Building
      • Tire handling
      • Tire Modeling & Digital Tools
      • Tire Recycling
      • TPMS & Electronics
  • Features
  • Online Magazines
    1. March/April 2025
    2. November 2024
    3. Annual Showcase 2024
    4. October 2024
    5. July 2024
    6. March 2024
    7. 年国际轮胎技术年刊
    8. Subscribe Free!
    Featured
    28th April 2025

    In this Issue – March/April 2025

    Online Magazines By Web Team
    Recent

    In this Issue – March/April 2025

    28th April 2025

    In this Issue – November 2024

    11th December 2024

    In this Issue – Annual Showcase 2024

    21st November 2024
  • Opinion
  • Videos
  • Awards
    • Tire Technology International Awards 2025
    • 2024 Winners
    • 2023 Winners
    • 2022 Winners
    • 2020 Winners
    • Previous Winners
  • Supplier Spotlight
  • Events
LinkedIn Facebook
Subscribe
Tire Technology International
Opinion

Smart thinking

John Catling, Chief Executive, WheelRightBy John Catling, Chief Executive, WheelRight31st August 20164 Mins Read
Share LinkedIn Twitter Facebook Email

Embracing this technology is especially important for US roads; a report from the National Highway Traffic and Safety Administration (NHTSA) has revealed that 26% of cars and 29% of trucks in the US have at least one significantly under-inflated tire.

Tire under-inflation is a globally recognized issue threatening the safety of roads and drivers alike. Poor tire maintenance is responsible for 41 deaths on American roads every year. Aside from the obvious safety implications, poor tire pressure can also hit drivers in the wallet – with under-inflation of just 20% adding more than 5% to annual fuel bills.

From driverless cars to Qualcomm in trucks, the prospect of automation is presenting the highways sector with some very exciting opportunities.

The case for automation when used to improve safety efficiency is clear. Trials conducted by research teams across the world demonstrate that automation can help save fuel, save money and reduce the likelihood of human error.

While the prospect of a fully ‘intelligent’ highways network and driverless trucks is clearly a long way off, motorists and transport operators should be thinking now of how they can incorporate automated technology into their tire pressure monitoring processes to enhance safety and reduce costs.

Taking tire pressure seriously

A trial on the M6 motorway in the UK, run in partnership with Highways England, measured more than 155,000 tire pressures. The trial was part of a year-long study into driver attitudes and tire pressure awareness levels among car and commercial vehicle drivers in the UK.

WheelRight’s automated TPMS provides motorists and truck drivers with a viable solution to the headache of regular tire pressure checks by providing them with an automatic ‘drive-over’ solution that generates tangible, easy-to-read, accurate information on their tire pressures.

WheelRight’s data, collated from the thousands of pressure readings taken during the course of the pilot, found that trucks are typically running with at least one under-inflated tire at any one time. The study also found that more than a quarter of Britain’s cars have at least one tire that is dangerously under-inflated.

From this we can conclude that similar levels of under inflation also exist on European and US roads, with around 15.5 million trucks in the US having at least one under-inflated tire.

According to the results of the survey, female drivers under 25 are most at risk of an accident caused by under-inflated tire pressure. Male drivers under the age of 25 were also highlighted as an ‘at risk’ group with young men behind the wheel 50% more likely than older motorists to have a significantly under-inflated tire.

Keele Services in Staffordshire, England was selected to host the tire pressure pilot because Highways England figures show that this area of the M6 motorway is prone to tire-related breakdowns and incidents.

Finding a solution

Thousands of visiting drivers are now on the road to better tire pressures, with 10% of motorists returning for repeat readings from the system during the pilot’s nine month duration.

WheelRight is also now in discussion with parties in the UK, continental Europe and the USA, who are interested in adopting the tire pressure monitoring technology.

Manual methods of checking tire pressures can be costly, inaccurate and time consuming. This instrument provides a convenient solution for fleets and commercial vehicle operators to gain an instant tire pressure reading, vehicles simply drive over the embedded WheelRight instrument and take a free print-out which immediately reveals the state of each tire. Alternatively, the real-time pressure reading can be sent to the driver’s mobile phone or fleet manager’s computer within seconds.

A vision for tire safety

Our long-term vision for the future is to see every vehicle on European roads, be they trucks or private cars, driving with properly inflated tires.

Looking ahead, driver and industry confidence are vital to ensure a successful roll-out of the technology. The signs are there that the European truck sector is looking to embrace automated tire pressure technology, especially when it does not require installing any equipment on the vehicle and works for every vehicle (car, bus or truck) that drive over.

We believe that the system provides operators with a solution to the recurrent issue of regular tire pressure checks. The drive-over function means fleet operators don’t have to worry about installing costly technology into each of their vehicles, and the ease-of-use of the system means that tire pressures can be checked every day – providing truckers and operators alike with vital peace of mind.

Regular tire pressure checks offer significant safety and cost benefits to truck drivers and operators. With more and more of the industry seeking to adopt automated processes, embracing an innovative approach to tire pressure management makes sound commercial sense.

Share. Twitter LinkedIn Facebook Email
Previous ArticleMaximized potential
Next Article NTRC expands test capabilities to include outdoor surfaces

Related Posts

Opinion

OPINION: Extending tire life with smarter tech – a new chapter for SUVs

2nd May 20255 Mins Read
Opinion

OPINION: EU regulations boost demand for tire-derived pyrolysis oil in chemical recycling

13th March 20255 Mins Read
Opinion

OPINION: Joe Walter recalls his first encounter with TTI

12th December 20235 Mins Read
Latest News

Smithers joins Circular Rubber Platform

23rd May 2025

Apollo Tyres expanding Vredestein bicycle tire availability in Europe

22nd May 2025

Michelin launches CrossClimate 3 range

22nd May 2025

Receive breaking stories and features in your inbox each week, for free


Enter your email address:


Supplier Spotlights
  • Kobelco Stewart Bolling Inc.
Getting in Touch
  • Contact Us
  • Meet The Editors
  • Download Media Pack
  • Free Weekly E-Newsletter
Our Social Channels
  • Facebook
  • LinkedIn
RELATED UKI TOPICS
  • Automotive Interiors
  • Automotive Testing
  • Autonomous Vehicle
  • Automotive Powertrain
  • Professional Motorsport
  • Media Pack
© 2025 UKi Media & Events a division of UKIP Media & Events Ltd
  • Terms and Conditions
  • Privacy Policy
  • Cookie Policy
  • Notice & Takedown Policy

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the ...
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

CookieDurationDescription
cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Necessary" category.
elementorneverThe website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time.

Advertisement

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

CookieDurationDescription
OAGEOsessionOpenX sets this cookie to avoid the repeated display of the same ad.
OAID1 yearCookie set to record whether the user has opted out of the collection of information by the AdsWizz Service Cookies.
test_cookie15 minutesdoubleclick.net sets this cookie to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE5 months 27 daysYouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
YSCsessionYoutube sets this cookie to track the views of embedded videos on Youtube pages.
yt-remote-connected-devicesneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-idneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt.innertube::nextIdneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requestsneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

CookieDurationDescription
CONSENT2 yearsYouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.
_ga1 year 1 month 4 daysGoogle Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*1 year 1 month 4 daysGoogle Analytics sets this cookie to store and count page views.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

CookieDurationDescription
__cf_bm30 minutesCloudflare set the cookie to support Cloudflare Bot Management.

SAVE & ACCEPT
Powered by