Apollo Tyres has signed new distribution agreements for France and Scandinavia as part of a broader plan to improve the availability and visibility of the Vredestein bicycle tire range across Europe.
In France, Apollo has appointed two new partners: Triangle SAS will manage distribution for urban and commuting tires and inner tubes, while AlternativSport will focus on the sports segment.
In Scandinavia, the company has signed a strategic agreement with Cykelgear, which will offer the entire range of Vredestein bicycle tires and inner tubes to B2B and retail customers in the region.
“These new agreements are a major step in our European growth strategy for the Vredestein brand,” said Nic Knippers, division head for TWT at Apollo Tyres. “Triangle SAS, AlternativSport and Cykelgear are ideal partners to help us reach a broader audience of cyclists and drive long-term sales growth across France and Scandinavia, and we look forward to a successful, long-term collaboration with all three.”
Apollo Tyres’ current Vredestein TWT range caters for most cycling categories – urban, road and gravel. The portfolio includes the recently launched Superpasso Pro, the first model in an all-new range of high-performance, competition-ready road bike tires set to launch over the coming year.
Read more about Superpasso Pro tires here
