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Investments

ReTyre secures €7m to scale sustainable tire production

Zahra AwanBy Zahra Awan16th January 20263 Mins Read
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reTyre, Hatch Blue, Vittoria and Fundracer logos.

Norwegian deep-tech company ReTyre has secured €7m (US$8.1m) in a funding round, led by Hatch Blue’s Blue Revolution Fund with participation from Fundracer and existing investors, to scale production, fulfill its order backlog and progress toward profitability.

ReTyre has developed a patented injection moulding technology that changes how bicycle tires can be produced. The process reduces CO₂ emissions by 80%, supports 100% recyclability, and is dust-free and fully automated. The technology also enables decentralized, clean tire production close to OEM assembly lines.

With this funding, ReTyre will install its first fully automated production cell in Norway, followed by a second facility in Asia in 2026.

The company currently supplies bicycle tires to a broad customer base, but is now looking to enter the performance utility tire market through a co-development partnership with Vittoria, a high-performance bicycle tire manufacturer. The companies have signed a strategic collaboration agreement to develop and launch a new generation of performance tires using ReTyre’s injection-moulding technology.

Paul Magne Amundsen, CEO and founder at ReTyre, said, “After a decade of focused R&D, we’re proud to disrupt the industry with a technology that delivers a new level of performance while enabling true circularity and a sustainable solution in tire manufacturing. Support from Hatch Blue, Fundracer, and our co-development partnership with Vittoria, reflects deep confidence in both our vision and the breakthrough potential of our platform as we continue to scale.”

René Wiertz, managing partner at Fundracer, added, “We are proud to support ReTyre and to work alongside their team in scaling this groundbreaking technology. ReTyre’s deep-tech platform enables clean, local and automated production of all types of tires. It aligns perfectly with Fundracer’s mission to back sustainable, high-performance innovations that will redefine the future of mobility.”

Georg Baunach, managing partner at Hatch Blue, commented, “I’m excited to work with Paul and the rest of the ReTyre team over the next few years. It is rare to come across truly disruptive innovation, and we are convinced that ReTyre can completely change the way the multi-billion-dollar tire market is structured. As ReTyre scales, incorporating side and waste streams from regenerative aquaculture could meaningfully improve the economics and sustainability of aquaculture production.”

Stijn Vriends, chairman and CEO of Vittoria, said, “We’ve followed ReTyre for many years and are convinced that their unique production method can successfully be applied to utility bicycle tires. Vittoria stands for performance and sustainability, and ReTyre’s technology delivers both. We’re excited to collaborate and bring this next generation of sustainable performance tires to market.”

In related news, Michelin adds Wild Enduro and E-Wild tires to mountain bike range

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