Bridgestone will return to Las Vegas for the Consumer Electronics Show (CES) on January 9-12, 2024, to showcase a portfolio of tire products, services and solutions, known as Bridgestone Fleet Care, which together create value for commercial fleets. The company will emphasize its end-to-end customer experience, highlighting how a suite of solutions contributes to sustainability, efficiency, safety and productivity for fleets of varying sizes.
According to the company, its customizable solutions, including premium tires, tire and service solutions and fleet management tools, aim to provide data and insights for commercial fleets to enhance sustainability and efficiency while prioritizing safety and productivity. The Bridgestone Fleet Care platform offers an end-to-end resource for fleets, incorporating Enliten Technology, retreading, service solutions, tire solutions and fleet management solutions.
Enliten Technology focuses on dynamic performance and increased use of renewable and recycled materials. The expansion of this technology in Bridgestone’s Warren County, Tennessee, tire plant aims to deliver excellence in casing durability, retreadability, rolling resistance and wear for various applications.
Strategic partnerships with Kodiak Robotics and Penske will also be highlighted at the show, along with topics such as maximizing safety and productivity for fleets and addressing industry challenges for sustainability and energy efficiency.
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