Senior leadership changes at Bridgestone EMEA

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Bridgestone EMEA has implemented changes to its senior leadership structure, which will become effective as of September 16.

The primary shifts in the executive committee are motivated by the continued enhancing of Bridgestone’s solutions business into new domains, such as fleet solutions, an ambition to strengthen its end-to-end supply chain in an increasingly complex and digital manufacturing environment, and finally to strengthen collaboration between R&D and manufacturing and capitalize on the increased digitization of the production environment.

First-line executives reporting to Paolo Ferrari, CEO and president of Bridgestone EMEA, will be promoted as follows:

Emilio Tiberio, chief technology officer of Bridgestone EMEA and corporate officer at Bridgestone Corporation, will take on responsibility for both quality and environmental health and safety, as well as regulatory and public affairs. In this function, Tiberio will head up Bridgestone’s system engineering department – a new unit created to further strengthen collaboration between R&D and manufacturing.

Laurent Dartoux, currently chief strategy and marketing officer at Bridgestone EMEA and corporate officer of Bridgestone Corporation, will assume the position of Bridgestone EMEA’s chief operating officer in concurrence with his CSMO role.

Astrid Rahn, chief financial officer of BSEMEA, will now be in charge of IT. She will manage the balance in IT investments between core infrastructure and Bridgestone EMEA’s digitization needs.

Riccardo Cichi, chief sales officer of BSEMEA will now also be responsible for consumer and commercial product planning.

Finally, Paolo Ferrari will take on the additional responsibility of G-chief digital strategic officer (G-CDSO).

“The world of mobility is changing, rapidly driven by trends such as urbanization, climate change and digitization and we are transforming rapidly as a result. I am confident that these changes to the BSEMEA leadership will help accelerate our transformation from a premium tire manufacturer to a leader in mobility solutions and help us integrate our operations into this journey,” said Ferrari.

“As our industry is becoming more connected, autonomous, shared and electrified, I’m proud to be able to contribute to the Bridgestone Group’s future growth ambitions by capitalizing on digital business opportunities and leading the company and industry in the future of mobility.”

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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