Nexen Tire has announced a strategic partnership with Mileage Tyres, an Irish tire distributor. This collaboration aims to expand Nexen’s presence and service network in the Irish market.
“We are delighted to partner with Mileage Tyres, whose expertise and market presence in Ireland perfectly complement our strategic ambitions in the region,” said Jeff Roh, vice president of European sales and marketing at Nexen Tire Europe. “This collaboration enables us to strengthen our distribution network and provide customers with an even higher level of service and product availability.”
Founded in 1981, Mileage Tyres is a family-operated company involved in tire distribution, offering products such as PCR, TBR, OTR, 4×4 and van tires. Over the years, it has developed a network of dealers and gained market knowledge in the industry. Through the new partnership, Nexen Tire products will be distributed via Mileage Tyres’ wholesale channels, supporting product availability and customer service.
“This partnership with Nexen Tire aligns with our goal to offer our dealers the best products and support in the market,” said Frank McDonagh, managing director of Mileage Tyres. “We look forward to working together to deliver exceptional value to our customers.”
In related news, Nexen Tire has launched the Roadian ATX in Australia. Specifically engineered for both on- and off-road performance, the Roadian ATX is a high-inch tire for SUVs and pickup trucks, optimized for Australia’s diverse driving environments
