Nexen Tire has launched the Roadian ATX in Australia.
Specifically engineered for both on- and off-road performance, the Roadian ATX is a high-inch tire for SUVs and pickup trucks, optimized for Australia’s diverse driving environments. The tire features a wide contact patch and an advanced rubber compound to maximize mileage and tread durability.
Key off-road technologies include a 3D kerf design for enhanced wet grip and Three-Peak Mountain Snowflake (3PMSF) certification. Additional features, such as stone ejectors and side biters, help prevent gravel retention and improve traction on rocky surfaces.
The tire is currently supplied as original equipment (OE) for Jeep models, including the Wrangler and Gladiator.
To support its expansion, Nexen Tire has opened distribution centers in New South Wales (2023) and Victoria (2024), and plans to open an additional logistics hub in the second half of 2025.
“The Roadian ATX reflects our commitment to understanding and meeting the unique needs of the Australian market,” said John Bosco (Hyeon Suk) Kim, CEO of Nexen Tire. “We will continue to build a strong local presence through product localization, strategic partnerships and an enhanced logistics framework.”
In related news, Toyo Tire recently expanded the size line-up of the Observe W/TR studless SUV tire, and will launch the new sizes across Japan in September 2025
