Michelin fits first sets of new multipurpose CrossGrip tire

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Buckinghamshire-based company, Energy Generator Hire, has become the first customer in the UK to specify Michelin’s CrossGrip tire.

Nine of its JCB telehandlers have been fitted with the new multipurpose product, which is designed for operation on roads, grass and snow. Energy Generator Hire loans out specialist generator equipment for outdoor events such as weddings and private functions.

The company saw the potential for the new tires to help keep the grass in pristine condition on sites where its telehandlers are working. It was then quick to have Michelin Exelagri dealer Farol Tyres convert its fleet from their existing competitor fitments to Michelin’s new 400/80 R24 CrossGrip tires.

Iain Cooksley, senior manager at Energy Generator Hire, said, “Our work involves traveling on sites where there is often manicured grass, and it’s our job to get materials handling equipment in and out without anyone knowing we were there.

“These new tires promise to be even kinder to the grass we’ll be driving on than anything we’ve had before, so we were happy to invest in changing the tires on all nine machines at the same time.

“They have very quickly outperformed on all levels and are a perfect fit for the job – I’m so glad we’ve made the switch and they’re proving to be a huge success with our clients.”

The Michelin CrossGrip tire offers a high load capacity and features a special rubber formula designed for year-round use. Its non-directional tread patterns ensure excellent precision for the driver when maneuvering, in either forward or reverse gear, plus the optimized tread pattern delivers great traction on snow.

Commenting on the service received from Michelin, Cooksley added, “The team at Michelin and Farol Tyres have really delivered on this project – I couldn’t fault the service. Plus, being the first in the country to operate Michelin CrossGrips gives us a competitive edge, as we know our telehandlers are now best equipped for the delicate work they carry out.”

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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