South Korean tire manufacturer Kumho Tire will be at The Tire Cologne 2024 (TTC) event in Germany this month, where it will showcase new ultra-high-performance tires and tires for unmanned air mobility (UAM) vehicles.
The company will unveil new summer tires from its ECSTA Sport S and ECSTA Sport line-ups, as well as the WinterCraft WP52 EV, a winter tire designed for electric vehicles. The ECSTA Sport S and ECSTA Sport are tailored for high-power, high-performance vehicles, and provide excellent driving performance.
Developed by Kumho’s Europe Technical Center (KETC) over four years, these models focus on ultra-high sport performance, energy efficiency and improved mileage. The WinterCRAFT WP52 EV, an updated version of the WinterCRAFT WP52, features enhancements tailored to electric cars.
Kumho will also exhibit key models such as the ECSTA HS52, Solus HA32, and WinterCraft WP72, along with concept tires including airborne tires for UAM. The company says it aims to engage with European customers, hold business meetings to attract new clients, and present its future strategic direction to strengthen customer relationships and expand its business reach.
“It will be the first time we showcase our products from the ECSTA Sport line-up, a key model, to potential customers at the world’s largest tire exhibition,” said Tony Gangseung Lee, head of the European sales division.
“We will use the exhibition to strengthen our position as a smart, future-oriented mobility partner for sustainable business and accelerate our efforts to grow into a global premium brand.”
The exhibition will take place on June 4 to 6 in Cologne, Germany.
