Firestone reinforces European market presence with new all-season tire

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As part of its strategy to re-engage its presence on the European market, Firestone has introduced a new all-season touring tire.

According to the tire maker, simulation and modeling played an instrumental role in the design of the second-generation Multiseason tire. Highlights of the new product include a unique tread pattern and surface-contact area developed to deliver maximum water evacuation in the wet. Furthermore, the all-season tire maintains a balanced level of stiffness in the dry.

It has been engineered to meet the most important demands of customers, following a survey of more than 15,000 European drivers.

Bridgestone’s Multiseason tire achieves a Grade C on the European label for rolling resistance in most sizes and demonstrates a 20% improvement in mileage compared with the predecessor.

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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