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New tires

Bridgestone develops bespoke Potenza race tires for Volkswagen Golf GTI

Zahra AwanBy Zahra Awan26th June 20252 Mins Read
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Volkswagen Golf GTI.

Bridgestone has developed custom Potenza Race semi-slicks for Volkswagen’s new Golf GTI Edition 50, the Golf GTI’s exclusive 50th-anniversary model. Designed to align with the performance characteristics of this high-powered version of the GTI, the tires draw on the design and engineering principles of Bridgestone’s Potenza motorsports line.

Developed and produced in Europe, the tires feature a high-grip compound with an optimized cavity profile for maximum dry performance, a tread pattern designed to perform even in the wet and a high-strength, lightweight carcass to reduce rolling resistance.

Precision and control

Volkswagen unveiled the Golf GTI Edition 50 at the 24-hour race held at Germany’s iconic Nürburgring, where the model set the fastest-ever Nürburgring lap time for a Volkswagen production model.

Earlier in 2025, a Golf GTI Edition 50I equipped with the custom tire completed a lap of the 20.82km Nordschleife in just 07:46:13.

“Our bespoke Potenza Race tires were engineered to extract every ounce of performance from the Golf GTI Edition 50,” said Radoslaw Bolkowski, vice president of OE sales at Bridgestone EMEA. “Seeing them help deliver a record-breaking Nürburgring lap is a brilliant moment for our team and a testament to what’s possible when two performance-driven brands collaborate closely. We’re very proud to help Volkswagen make history once again.”

In related news, Bridgestone Americas has launched the Bridgestone Turanza EverDrive touring tire, featuring a next-generation compound that helps protect against irregular and premature wear

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