Tire Technology International
  • News
    • A-D
      • Appointments
      • Apps
      • Awards
      • Business
      • Certification
      • Components
      • Corporate Social Responsibility
      • Data management
      • Design
      • Distribution
    • E-N
      • Education
      • Factory logistics
      • Headquarters
      • Industry 4.0
      • Investments
      • Machine Vision & Inspection
      • Manufacturing Facilities
      • Materials
      • New tires
    • O-S
      • OE Fitments
      • Partnerships
      • People
      • Regulations
      • Research & Development
      • Retreading
      • Sales facilities
      • Show News
    • S-Z
      • Simulation
      • Sustainability
      • Testing & Analysis
      • Tire Building
      • Tire handling
      • Tire Modeling & Digital Tools
      • Tire Recycling
      • TPMS & Electronics
  • Features
  • Online Magazines
    • July 2023
    • March 2023
    • Annual Showcase 2022
    • November 2022
    • October 2022
    • 年国际轮胎技术年刊
    • Archive Issues
    • Subscribe Free!
  • Opinion
  • Videos
  • Supplier Spotlight
  • Jobs
    • Browse Jobs
    • Post a Job – It’s FREE!
    • Manage Jobs (Employers)
  • Events
LinkedIn Facebook Twitter
  • Sign-up for Free Weekly E-Newsletter
  • Meet The Editors
  • Contact Us
  • Media Pack
LinkedIn Facebook
Subscribe
Tire Technology International
  • News
      • Appointments
      • Apps
      • Awards
      • Business
      • Certification
      • Components
      • Corporate Social Responsibility
      • Data management
      • Design
      • Distribution
      • Education
      • Factory logistics
      • Headquarters
      • Industry 4.0
      • Investments
      • Machine Vision & Inspection
      • Manufacturing Facilities
      • Materials
      • New tires
      • OE Fitments
      • Partnerships
      • People
      • Regulations
      • Research & Development
      • Retreading
      • Sales facilities
      • Show News
      • Simulation
      • Sustainability
      • Testing & Analysis
      • Tire Building
      • Tire handling
      • Tire Modeling & Digital Tools
      • Tire Recycling
      • TPMS & Electronics
  • Features
  • Online Magazines
    1. July 2023
    2. March 2023
    3. Annual Showcase 2022
    4. November 2022
    5. October 2022
    6. 年国际轮胎技术年刊
    7. Archive Issues
    8. Subscribe Free!
    Featured
    6th July 2023

    In this Issue – July 2023

    Online Magazines By Matt Ross
    Recent

    In this Issue – July 2023

    6th July 2023

    In this Issue – March 2023

    11th April 2023

    In this Issue – November 2022

    7th December 2022
  • Opinion
  • Videos
  • Supplier Spotlight
  • Jobs
    • Browse Jobs
    • Post a Job – It’s FREE!
    • Manage Jobs (Employers)
  • Events
LinkedIn Facebook
Tire Technology International
New tires

Avery Dennison Smartrac launches UHF RFID tag

Callum Brook-JonesBy Callum Brook-Jones9th September 20212 Mins Read
Share LinkedIn Twitter Facebook Email

Materials company Avery Dennison has launched an embedded UHF RFID tag, AD Maxdura Tire Tag, that will enable manufacturers producing large quantities of tires to easily access a range of detailed information.

During the vulcanization process, the tag is attached directly to the tire and enables the product to be tracked and traced through a company’s logistic chain. The tag will allow manufacturers and suppliers to perform stock checks quickly and efficiently in addition to reducing errors that can occur in the fitting process.

Avery Dennison utilized materials science and previous RF design knowledge to enable detailed analysis of the tire’s lifecycle, leading to many environmental and safety features. In terms of making the tire production process more sustainable, the tag will provide details of the materials used to manufacture the tire, enabling a clear list of what can be recycled when the tire reaches end-of-life.

Measuring 43 x 2 x 2mm, the AD Maxdura Tire Tag can be read from a range of up to 11m depending on its mounting position and the tire type it is attached to.

“The automotive industry is in the biggest upheaval in its more than 130-year history,” commented Lauri Hyytinen, market development manager, automotive, Avery Dennison Smartrac. “Avery Dennison is working with all the leading tire manufacturers as they turn to RFID. The benefits are clear, not least in terms of safety and the ability to fully track the lifecycle of the three billion manufactured each year.

“However, we have designed the AD Maxdura Tire Tag to be future-proof for a wide range of forthcoming uses which Avery Dennison Smartrac is already working on with OEM partners in the automotive industry, this includes logistics solutions and brand protection applications.”

At present, the company claims many major tire manufacturers are looking to adopt the technology, alongside countries such as China which are looking to make the technology mandatory. High volume orders of the product are scheduled to begin in the middle of Q4 2021.

Share. Twitter LinkedIn Facebook Email
Previous ArticleGlobal Platform for Sustainable Natural Rubber accepts Giti Tire as full member
Next Article Kia selects Kumho tires for battery electric EV6

Related Posts

New tires

Apollo launches updated EnduRace RA 2 regional truck tire

28th September 20232 Mins Read
New tires

Goodyear launches off-road Wrangler Boulder MT

25th September 20232 Mins Read
New tires

Firestone’s latest regional on-road truck tire promises greater efficiency

19th September 20232 Mins Read
Latest News

Apollo launches updated EnduRace RA 2 regional truck tire

28th September 2023

Pirelli to bow out of WRC in 2024

27th September 2023

Giti announces ID Buzz as its first European EV fitment

26th September 2023

Receive breaking stories and features in your inbox each week, for free


Enter your email address:


Supplier Spotlights
  • Erhardt+Leimer GmbH
Getting in Touch
  • Contact Us
  • Meet The Editors
  • Download Media Pack
  • Free Weekly E-Newsletter
Our Social Channels
  • Facebook
  • LinkedIn
RELATED UKI TOPICS
  • Automotive Testing
  • Autonomous Vehicle
  • Engine Technology
  • Professional Motorsport
© 2023 UKi Media & Events a division of UKIP Media & Events Ltd
  • Terms and Conditions
  • Privacy Policy
  • Cookie Policy
  • Notice & Takedown Policy

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

CookieDurationDescription
cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Necessary" category.
elementorneverThe website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time.

Advertisement

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

CookieDurationDescription
OAGEOsessionOpenX sets this cookie to avoid the repeated display of the same ad.
OAID1 yearCookie set to record whether the user has opted out of the collection of information by the AdsWizz Service Cookies.
test_cookie15 minutesdoubleclick.net sets this cookie to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE5 months 27 daysYouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
YSCsessionYoutube sets this cookie to track the views of embedded videos on Youtube pages.
yt-remote-connected-devicesneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-idneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt.innertube::nextIdneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requestsneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

CookieDurationDescription
CONSENT2 yearsYouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.
_ga1 year 1 month 4 daysGoogle Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*1 year 1 month 4 daysGoogle Analytics sets this cookie to store and count page views.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

CookieDurationDescription
__cf_bm30 minutesCloudflare set the cookie to support Cloudflare Bot Management.

SAVE & ACCEPT
Powered by