Apollo Tyres launches new-gen agricultural tires

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A portfolio of next-generation agricultural tires called the Virat range has been launched by Apollo Tyres in the presence of farmers and business partners in Chandigarh, Northern India.

Stated to have “industry-best traction”, the all-rounder tractor tires feature a unique design to deliver a high level of performance to vehicles used within the agricultural and haulage sectors.

Available in both front and rear fitments, the Virat tire features 20 lugs to deliver a strong grip and more rubber in the wearing zone of the tire results in even wear and a longer service life when utilized in both soft and hard soil.

The manufacturers’ latest tire also benefits from a new lug design, distinguished lug geometry and new generation aesthetics. The curved lug geometry and a rounder groove profile toward the tire’s shoulder ensure faster mud evacuation from the bucket area between lugs, resulting in improved grip. To reduce the chance of punctures and vehicle downtime the tire features a dual tapered lug design.

“We have captured the voice of our primary customers – the farmers from across the country – before developing this product,” explained Rajesh Dahiya, vice President, marketing, sales and service (India, SAARC & Oceania), Apollo Tyres. “For both, agri and haulage the primary requirement is of traction, which we have benchmarked against the best in the industry. The visual appeal of the new VIRAT range matches with the aesthetic requirements of the new age tractors’ stylish designs, and of the next-gen farmers.”

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After spending six years working as a mechanic for various motorsport and high-end performance car companies, Callum joined UKi Media & Events in February 2020 as an assistant editor. In this role he uses his vast practical knowledge and passion for automotive to produce informative news pieces for multiple vehicle-related sectors.

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