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Motorsport

Pirelli and SRO Motorsports Group extend partnership

Mark SmythBy Mark Smyth3rd October 20233 Mins Read
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Pirelli and SRO Motorsports Group have announced that they will extend their long-standing partnership through the 2028 season with a new five-year agreement that is currently being finalized.

The Italian manufacturer will continue to fulfil the role of exclusive tire supplier to the SRO series competing across the globe, as well as all standalone GT4 licensed series. It will also remain the sole supplier to the Fanatec GT2 European Series. All three categories use the P Zero DHF, which was introduced ahead of the 2022 season. Pirelli says it will continue to develop its products so as to match the ongoing evolution of the discipline, in particular with the debut of the latest generation of GT3 cars in 2025.

“Success in motor racing requires the very best partners and, in Pirelli, we have exactly that,” said Stéphane Ratel, SRO Motorsports Group founder and CEO. “For the past decade they have provided a world-class product to our teams, while also adding considerable commercial and technical support to our series and one-off events around the globe. It was natural, therefore, that we should extend our cooperation by a further five years.”

The fresh agreement extends a relationship that began a decade ago in 2013, when Pirelli became supplier for what is today the Fanatec GT Europe Endurance Cup. This includes the CrowdStrike 24 Hours of Spa, the highlight of the global SRO calendar that sees Pirelli supply approximately 15,000 tires from its fitting village within the paddock.

It is one among hundreds of races organized by SRO at which Pirelli is relied upon to supply the full grid. They include high-level international events in Intercontinental GT Challenge and Fanatec GT World Challenge Powered by AWS series in Europe, Asia, America and Australia. Over the years Pirelli has also created local teams of technicians and engineers to better support customers and drivers in each geographical area, such as North America, Asia and Australia.

Pirelli also plays an important role in ensuring a solid platform for SRO’s globally respected balance of performance (BOP) criteria, helping to ensure close and competitive racing between a broad spectrum of GT3 cars.

“It is a source of great satisfaction for us to continue to provide such exciting and increasingly popular championships,” said Mario Isola, Pirelli motorsport director. “In these years of collaboration with SRO, we have supported the evolution of cars and race formats around the world, and we will reinforce this commitment over the next five years, confirming the spirit that has always distinguished us and associated us with the organizer: a strong focus on customer and fan satisfaction.”

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