Tire Technology International
  • News
    • A-D
      • Appointments
      • Apps
      • Awards
      • Business
      • Certification
      • Components
      • Corporate Social Responsibility
      • Data management
      • Design
      • Distribution
    • E-N
      • Education
      • Factory logistics
      • Headquarters
      • Industry 4.0
      • Investments
      • Machine Vision & Inspection
      • Manufacturing Facilities
      • Materials
      • New tires
    • O-S
      • OE Fitments
      • Partnerships
      • People
      • Regulations
      • Research & Development
      • Retreading
      • Sales facilities
      • Show News
    • S-Z
      • Simulation
      • Sustainability
      • Testing & Analysis
      • Tire Building
      • Tire handling
      • Tire Modeling & Digital Tools
      • Tire Recycling
      • TPMS & Electronics
  • Features
  • Online Magazines
    • July 2023
    • March 2023
    • Annual Showcase 2022
    • November 2022
    • October 2022
    • 年国际轮胎技术年刊
    • Archive Issues
    • Subscribe Free!
  • Opinion
  • Videos
  • Supplier Spotlight
  • Events
LinkedIn Facebook Twitter
  • Automotive Interiors
  • Automotive Testing
  • Autonomous Vehicle
  • Automotive Powertrain
  • Professional Motorsport
  • Media Pack
LinkedIn Facebook
Subscribe
Tire Technology International
  • News
      • Appointments
      • Apps
      • Awards
      • Business
      • Certification
      • Components
      • Corporate Social Responsibility
      • Data management
      • Design
      • Distribution
      • Education
      • Factory logistics
      • Headquarters
      • Industry 4.0
      • Investments
      • Machine Vision & Inspection
      • Manufacturing Facilities
      • Materials
      • New tires
      • OE Fitments
      • Partnerships
      • People
      • Regulations
      • Research & Development
      • Retreading
      • Sales facilities
      • Show News
      • Simulation
      • Sustainability
      • Testing & Analysis
      • Tire Building
      • Tire handling
      • Tire Modeling & Digital Tools
      • Tire Recycling
      • TPMS & Electronics
  • Features
  • Online Magazines
    1. March/April 2025
    2. November 2024
    3. Annual Showcase 2024
    4. October 2024
    5. July 2024
    6. March 2024
    7. 年国际轮胎技术年刊
    8. Subscribe Free!
    Featured
    28th April 2025

    In this Issue – March/April 2025

    Online Magazines By Web Team
    Recent

    In this Issue – March/April 2025

    28th April 2025

    In this Issue – November 2024

    11th December 2024

    In this Issue – Annual Showcase 2024

    21st November 2024
  • Opinion
  • Videos
  • Awards
    • Tire Technology International Awards 2025
    • 2024 Winners
    • 2023 Winners
    • 2022 Winners
    • 2020 Winners
    • Previous Winners
  • Supplier Spotlight
  • Events
LinkedIn Facebook
Subscribe
Tire Technology International
Materials

Bridgestone and Michelin publish white paper on increased use of rCB

Izzy WoodBy Izzy Wood13th November 20233 Mins Read
Share LinkedIn Twitter Facebook Email

Following the joint call to action around recovered carbon black at the 2021 Smithers rCB conference, Bridgestone Corporation and Michelin Group have published a joint technical white paper to share the results of their work with stakeholders in the rCB community to develop a proposed global standard to increase the use of recovered carbon black material in tires.

Today, fewer than 1% of all carbon black material used globally in new tire production comes from recycled end-of-life tires, the companies say, due to a sub-optimal supply chain for the recovery and reuse of carbon black.

In 2022, the two companies released a position paper focused on the joint initiative to increase the use of recovered carbon black. The paper outlined the reasoning behind this important call to action and the goals that Bridgestone and Michelin plan to achieve through this collaboration.

Bridgestone and Michelin collaborated with recovered carbon black (rCB) suppliers and other stakeholders in the value chain to define initial proposals for standards, including grades, specifications and awareness of quality and performance requirements for the tire industry. They have produced a set of definitions, proposed specifications and guidelines for regulatory requirements, as well as a foundation for supporting the growth of the rCB industry.

Recovered carbon black presents an opportunity to reduce the tire industry’s reliance on petrochemicals by replacing a portion of traditional carbon black with a sustainable and circular alternative without introducing performance compromises. Additionally, using recovered carbon black in new tire production can reduce CO2 emissions in new tire production by up to 85% compared to virgin materials.

“No one company can deliver the supply chain advancements necessary to achieve our shared aim of a more sustainable and circular tire economy,” said Marco Musaio, head of end-of-life tire and circular economy at Bridgestone Europe. “The use of recovered carbon black in tires is a critical element of our efforts to achieve products that are made from 100% sustainable materials by 2050.”

Fabien Gaboriaud, senior VP of sustainable materials and circularity at Michelin, said, “The partnership between Bridgestone and Michelin serves as a prime illustration of this transition, aimed at fostering the development of a novel value chain for reclaimed carbon black. The conversion of end-of-life Tires into cutting-edge materials that can be reused in our tires marks a significant initial stride toward achieving our goal of 40% recycled and renewable sustainable materials by 2030.”

The joint white paper, Bridgestone & Michelin: Recovered Carbon Black Guidelines, can be found on rcbrubber.com

Share. Twitter LinkedIn Facebook Email
Previous ArticleHankook Tire scores highly in European all-season and winter tire safety tests
Next Article Goodyear announces leadership succession plan as CEO retires

Related Posts

Regulations

USTMA welcomes move to overturn EPA’s revised NESHAP rules

13th May 20252 Mins Read
New tires

Bridgestone debuts 70% recycled and renewable demo tire

13th May 20253 Mins Read
Materials

Nexen Tire enters long-term supply agreement for recovered carbon black

12th May 20252 Mins Read
Latest News

Uniroyal launches AllSeasonExpert 3 tire for rain, snow and dry roads

16th May 2025

USTMA welcomes move to overturn EPA’s revised NESHAP rules

13th May 2025

Bridgestone debuts 70% recycled and renewable demo tire

13th May 2025

Receive breaking stories and features in your inbox each week, for free


Enter your email address:


Supplier Spotlights
  • Güdel AG
Getting in Touch
  • Contact Us
  • Meet The Editors
  • Download Media Pack
  • Free Weekly E-Newsletter
Our Social Channels
  • Facebook
  • LinkedIn
RELATED UKI TOPICS
  • Automotive Interiors
  • Automotive Testing
  • Autonomous Vehicle
  • Automotive Powertrain
  • Professional Motorsport
  • Media Pack
© 2025 UKi Media & Events a division of UKIP Media & Events Ltd
  • Terms and Conditions
  • Privacy Policy
  • Cookie Policy
  • Notice & Takedown Policy

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the ...
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

CookieDurationDescription
cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Necessary" category.
elementorneverThe website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time.

Advertisement

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

CookieDurationDescription
OAGEOsessionOpenX sets this cookie to avoid the repeated display of the same ad.
OAID1 yearCookie set to record whether the user has opted out of the collection of information by the AdsWizz Service Cookies.
test_cookie15 minutesdoubleclick.net sets this cookie to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE5 months 27 daysYouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
YSCsessionYoutube sets this cookie to track the views of embedded videos on Youtube pages.
yt-remote-connected-devicesneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-idneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt.innertube::nextIdneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requestsneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

CookieDurationDescription
CONSENT2 yearsYouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.
_ga1 year 1 month 4 daysGoogle Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*1 year 1 month 4 daysGoogle Analytics sets this cookie to store and count page views.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

CookieDurationDescription
__cf_bm30 minutesCloudflare set the cookie to support Cloudflare Bot Management.

SAVE & ACCEPT
Powered by