A new distribution agreement between Apollo and logistics provider GEFCO will connect customers in France with the tire maker’s warehousing facility in Enschede, the Netherlands.
Apollo began integrating GEFCO into its supply chain in May of this year – since then, the partnership has cut average lead times to under four days and improved the overall ordering and delivery process.
GEFCO’s focus is on orders of between six and 40 tires. Larger orders will continue to be fulfilled by an existing partner that typically collects from Apollo Tyres’ factory in Hungary.
“We’re driving excellence across our business and firmly believe that this collaboration with GEFCO will ensure we are better able to meet growing demand for our TBR tires across France, maximizing satisfaction and loyalty among new and existing customers,” said John Nikhil Joy, Apollo’s cluster director Europe – truck and bus tires.