Uber has launched an exclusive offer for Uber drivers in London, giving EV drivers 50% off Enso high-performance, ultra-efficient tires engineered specifically for popular electric vehicles like the Tesla Model 3 and Model Y. Enso tires are now available to Uber EV drivers via the Uber Marketplace app, giving Uber EV drivers direct access to more affordable EV tires.
Enso produces tires designed to increase EV range, reduce tire pollution and last longer than standard alternatives, delivering both environmental and economic benefits to Uber drivers.
This marks Uber’s first collaboration with Enso, an Earthshot Prize Finalist, and forms part of a broader partnership with The Earthshot Prize, founded by HRH Prince William.
London is Uber’s “global capital of electrification”, the mobility company says, with nearly 40% of all Uber miles in the city now fully electric. Through its £145m (US$197m) Clean Air Fund, Uber aims to help drivers switch to EVs, a goal that is enhanced by this new access to specially discounted Enso tires.
Brit Grant, head of electrification at Uber UK, said, “We’re proud to partner with Enso as part of our ongoing mission to make it as easy and affordable as possible for drivers to go electric in the UK. Uber drivers are already switching to electric vehicles five times faster than the general public, and initiatives like this help us keep up that momentum. By reducing running costs and cutting emissions, this partnership supports our commitment to a cleaner, greener future for cities like London.”
Gunnlaugur Erlendsson, CEO at Enso, added, “Enso is playing its part in reducing costs and environmental impact for Uber drivers today. This has been made possible through our partnership with Uber and The Earthshot Prize; a collaboration that brings together sustainability with scale and commercialization to deliver real impact. ENSO develops A-A rated tires specifically for EVs like Tesla’s to give drivers more range on a single charge, pay less upfront for their tires and replace them less often, all of which helps Uber drivers earn more per mile.”
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