China-based tire manufacturer Prinx Chengshan has unveiled its new flagship brand, Prinx. The company already has an international product portfolio which includes the Chengshan, Austone and Fortune brands.
In addition to the Prinx brand, the manufacturer has also released details of its new passenger car winter tires and all-season tires, which benefit from the company’s noise reduction technology Silenteck and an instant self-repairing technology called Healteck.
Prinx Chengshan has grown quickly in its home country. Due to a robust sales network, the company’s overseas markets grew quickly and resulted in an international sales revenue which was up by 70% year-on-year in 2021. By the end of 2021, Prinx Chengshan products were being sold in over 130 countries and regions across six continents.
The company has intelligent manufacturing and channel modernization experience and employs digitization strategies which it hopes will foster further business. Prinx Chengshan aims to enhance its core competitiveness while forging a global brand architecture with an international product portfolio and brand strategy. The company is expected to expand its global footprint with an optimized global supply chain and service network.