New licensee for Michelin Retread Technologies in Canada

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Michelin North America has announced that Denray Tire, a family-owned and operated business in western Canada, will join Michelin Retread Technologies (MRT) as a franchisee manufacturing commercial truck retreads servicing Manitoba and Saskatchewan.

Denray offers services including emergency road service, repairs, inspection and alignment in nine different locations throughout Canada. Its 25,000ft2  MRT facility employs 13 associates.

“Two generations of Brauns have grown this business into a premier service solution for Canadian customers. We are pleased Denray has joined the Michelin family of retread franchisees,” said Bill Schafer, vice president of B2B sales for Michelin North America.

Denray has been a dealer of Michelin, BFGoodrich and Uniroyal products which include commercial truck, agriculture, industrial, passenger/light truck, motor home and trailer tires.

“We have an excellent 45-year relationship with Michelin and this new chapter gives us the opportunity to deliver additional service for customers,” said Derek Braun, president of Denray Tire. “Our MRT staff is excited about this new venture. Utilizing Michelin’s new-tire design technology, proven tread designs and new-tire manufacturing standards, the MRT retread process will deliver reliable retreads, designed to maximize tire assets.”

Denray is also a member of the Michelin Commercial Service Network (MCSN).



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Sharon started as a journalist in Colombia, where she was born. She has worked as a political reporter covering estate visits and interviewing presidents, government officials and others. During her career, she has worked for press, radio and TV and also as a press officer in her country’s congress, and as a communication consultant and professor of journalism at Rosario University in Bogota.

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