Hankook Tire opens office for Austrian and Swiss markets

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Korean tire manufacturer Hankook has expanded its footprint in Europe with the opening of a new office for the Austrian and Swiss markets in Vienna Schwechat. This new base will help the company to achieve its goal of growing its sales in the region and establishing a double-digit market share in Austria and Switzerland. Through the opening of the branch Hankook will also be able to service these markets more efficiently.

Sanghoon Lee, president of Hankook Tire Europe, said, “For us, developing the Swiss and Austrian markets with a new branch office is essential for Hankook’s strategic expansion in Europe. Now we can offer an even better service to our customers there and locally support the demand for our premium tires.”

“With the expansion of our sales team into Austria and Switzerland, we want to grow sustainably in both countries and significantly increase our market share,” added Soowon Chang, managing director of Hankook Austria and Switzerland. “We will intensify the support of our Austrian and Swiss customers with the new Viennese branch office to fully leverage our brand potential in the future.”

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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