Blast from the past – Revisiting tire innovations from days gone by

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Tire making tends to be a relatively forward-looking industry, but sometimes it’s just as interesting to look back. In the last issue of 2019, former TTi editor Graham Heeps explored Goodyear’s project to revive a fascinating technology from the 1950s, but back in 2012, the magazine was at the Geneva Motor Show to see Bridgestone’s new tire-printing technology concept. Revisit this eye-catching product reveal here.

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About Author


Matt joined UKi Media & Events in 2014 after seven years of living and working in Dubai. He has been a journalist for over 15 years and has worked for a wide range of publications, including Rolling Stone, Time Out, iQ, Wired, Kipp Report and Loaded. After starting out on the automotive team as deputy editor of Engine Technology International, Electric & Hybrid Vehicle Technology International and Transmissions Technology International, he has been an editor since 2015, and began editing Tire Technology International in 2018. In 2020, he was appointed editor-in-chief of Tire, Electric & Hybrid Marine Technology International and Wheel Technology International. He is also the chairman of the Tire Technology International Awards for Innovation & Excellence

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