Tire Technology Expo 2015 off to a flying start!

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Tire Technology Expo 2015 got off to a flying start this morning in Cologne, Germany, where more than 220 exhibitors – a record number – are presenting the latest innovations in tire development and production.

“We’ve said all along that this show will be bigger and better than ever and once again I’m delighted to say that we are set to have a record number of visitors based on all the pre-registration data that we can see – some 4,000 attendees across the exhibition, courses and conference,” said the show founder and CEO of UKIP Media & Events, Tony Robinson.

“It’s a very exciting period for Tire Technology Expo,” he continued. “This is our last year in Cologne and we’re very much looking forward to moving up to Hanover in 2016. Even on Day 1 of this year’s show, most of the exhibitors are already signed up for Hanover and people are tending to take bigger booths than they have before. It’s a fabulous first day here in Cologne and all the indicators are for an even bigger and better show next year in Hanover.”

A packed conference room heard a fascinating insight into innovations in tire modeling from Sumitomo Rubber Industries’ R&D chief, Kozaburo Nakaseko, who gave the conference’s opening Robert William Thomson Lecture. His address was followed by an absorbing presentation from Cooper Tire’s senior vice president for global R&D, Charles Yurkovich, who challenged delegates to reflect on how they might foster innovation within the tire industry. “We need to create and sustain the environment that allows innovation to take place,” he urged.

Tire Technology Expo is open until Thursday, February 12 in Hall 11.1 at Koeln Messe, Cologne, Germany. For more information go to www.tiretechnology-expo.com.

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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