Nynas has appointed Dr Herbert Fruhmann as the new market manager of the tire oil segment. Fruhmann has worked for Nynas for almost nine years, most recently as market manger for the base oils segment.
“I’m very excited about this new position,” said Fruhmann. “Nynas has been working in the tire oils industry for more than 20 years, so we have a lot of knowledge already, but there are always developments in the pipeline, like developing new grades for customers.”
As market manager for tire oils, Fruhmann is responsible for the overall management of the segment, including monitoring the market for trends and providing input on product development and sales.
He added, “In the tire industry as a whole, there are several big trends right now. For several years there has been a focus on tires becoming more environmentally friendly, including the oils that go into them. Developing high performance tires with low wear and better grip is also an important trend, as is improved fuel efficiency.”