First SUV rubber in Giti’s Primewell range

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The first ever SUV tire has been introduced to the Primewell passenger car portfolio. The Valera SUV has good braking characteristics, excellent handling on wet and dry roads, provides a quiet, comfortable ride, and long lasting wear resistance. These properties have been achieved through a five-point equilibrium contour for enhanced sidewall stiffness and optimized contact area, optimal pressure distribution for uniform wearing, while a new compound is designed to reduce heat and improve rolling resistance, and a unique tire pattern that enhances safety on wet roads.

Angelo Giannangeli, marketing director for passenger car and light truck – Europe for Giti Tire, said, “This is a key development in the Primewell portfolio, not only because it cements our relationship with existing customers, many of whom have requested a SUV offering, but it opens up whole new sector.

“The SUV market in Europe now represents 15% of passenger car sales and literally every carmaker is increasing their product range over the coming years. The Valera SUV covers the vast majority of these vehicles, including the ever-popular Nissan Qashqai and Juke models, so the size range is optimal.”

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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