First European B2B cloud-based content syndication platform

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European tire dealers can now access the first digital B2B content syndication platform developed by Michelin. This digital platform, based on cloud technology, will enable partner dealers to access any kind of official digital content provided by the manufacturers in real-time in order to automatically update their own sites.

Dealers that have subscribed to this offer will benefit from access and automatic updates 24/7 for all of the digital content provided by the Michelin group, with reference to its tire activities for passenger cars and vans, for Michelin brand tires initially and then for Kleber, BFGoodrich, Kormoran and Tigar brand tires in the near future.

Approximately 65% of tire buyers seek information on the internet before purchasing, and in 90% of cases, they visit the websites of dealers rather than manufacturers. It is therefore strategic for both dealers and Michelin that customers are able to access consistent information that is updated in real-time. Thanks to this platform, dealers will be able to distribute up-to-date product datasheets, photos, videos and banners on their sites.

July 23, 2015

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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